Omar Besbes is the Vikram S. Pandit Professor of Business in the Columbia Business School at Columbia University. He teaches the core MBA Operations Management course as well as an MBA elective on advanced Business Analytics. His primary research interests are in the area of decision-making under model uncertainty with a focus on applications in e-commerce, pricing and revenue management, online advertising, operations management and service systems. His research has been recognized by the 2012 INFORMS Revenue Management and Pricing Section prize. He has also received the Dean’s award at Columbia Business School for teaching excellence for the Operations Management core course. Before joining Columbia in July 2009, he was on the faculty at the Wharton School, University of Pennsylvania.